Digital Strategy Version 2 launched by Govt.

Ministry of Economic Development Newsflash
The NZ Government yesterday launched version two of the move to move NZ down a digital economy path. The move is crucial if NZ is not to lag behind countries like Korea, Taiwan, UK. For those who do not have an immediate perceived need to be digital, the intended pathway is crucial for growth and will effect so many underlying industries and activities. The move for information and communication to go from an analog process or paper base or one of the many other variants and systems has rapidly progressed. In the mid 90’s most Kiwi’s did not have an email address and web sites were a intriguing initiative for the geeky tech type companies. The change has really only got underway and we are only at the foothills of the digital world. We believe simulation will become an ever increasingly important aspect of our daily lives. 3D is going to permeate many aspects of industry, entertainment and education. I don’t just mean sterescopic hit me in the face 3D but also 3D visualisation in manuals, programmes, LCD, movies, TV and projection.

A further splendid example of 3D visualisation and scanning in 3D is this SimDeck Coopers race car designed for wall mounting. The following image is one of the 3D products from the SimDeck range of products and is a full size realistic F2 Coppers 500 race car designed for wall mounting. The display truly captures the romantic and dangerous era of when our real world counterparts began racing and killing themselves in ever so rapid numbers.

This amazing detailed life size car would deliver the coolest atmosphere in any car show room, theme bar, luxury entertainment area. Available for ordering from SimDeck.

Digital modelling subsequently turned into this realistic life size F2

Communications and Information Technology Minister David Cunliffe has launched Digital Strategy 2.0, a vision for making New Zealanders leaders in the digital world and using digital technologies, skills and opportunities to contribute to our future prosperity and sustainability.

Digital Strategy 2.0 recognises that the basic enablers of digital development such as connection are important as they were when the original Strategy was launched in 2005. It goes on to focus on how we can maximise the potential of digital technologies to increase productivity, improve environmental sustainability, and build social inclusiveness. This is reflected in the Strategy’s new focus on outcomes.

The Strategy includes a number of actions that will help achieve these outcomes.

New projects such as Connected New Zealand and the Digital Content Innovation Cluster are being introduced, and initiatives such as the adoption of videoconferencing by government agencies, the Aotearoa People’s Network and the Community Partnership Fund are being expanded.

A major initiative of the Strategy is the $340 million for the Broadband Investment Fund over three years from Budget 2008, to enable affordable broadband roll-out based on competitive open-access principles. This is part of the $500 million the government has committed to investing in broadband infrastructure over the next five years. Expressions of interest for the Broadband Investment Fund opened earlier this week.

SimDeck Simulators parent company, ICE AV Technology is actively involved in delivering to the market technology to enable this digital transition. For example digital signage, 3D Digital LCD screens – with out glasses and now shipping!!!, 3D stereoscopic gaming monitors, do you recall those stunning digital images in the opening Ceremony of the Beijing Olympics … that massive huge screen rolling out on the arena floor, the Olympic rings rising from the floor into the sky and all those massive digital images around the top of the “bird nest” are all part of the ICE AV digital product portfolio.

The magical Olympic rings that floated away to the sky, was not some edit job but an actual product now available from ICE AV as part of our digital product portfolio

The magical Olympic rings that floated away to the sky, was not some edit job but an actual product now available from ICE AV as part of our digital product portfolio

This is part of the parent company’s policy of being aligned with world leading patented technology, manufacturers and partners. Other activities include driving simulation software for learning to drive, cars, trucks and even offering virtual military soldiers similiar to the science fiction often portrayed in Star Trek, Minority Report, Holo Deck or Star Gate. ICE AV is one of the few NZ companies able to offer holographic imaging screens for the instore or front window experience and is a typical example of the innovation ICE AV offers for a digital world.

As I reflect on the profound influence of what being digital means in the simulation business I can not help but reflect on the very first Open Cockpit Simulator developed. It made its first public debut on television in a classic UK drama that would often have the hairs on my neck standing. The two main characters – one a gently kind of James Bond and the other a sexy cool chic (yep even to this young boy) going by the name of Emma Peel…. of course you’ll know I am talking about The Avengers. The first open cockpit was developed by Lotus and the screen was a winding panorama from the movie industry ….my how far things have come in the intervening years. Currently we are looking at being able to insert a real driver in a real race, in a scheduled Formula One or similiar race into a virtual reality race with you driving our simulator, enabling you to race against any car in real time in a virtual world…now how cool would that be to race against Lewis Hamilton or Scott Dixon in the same race anywhere in the world! Of course this capability is all part of the Digital Strategy environment.

I recall my earlier transition from being an analog warrior to a digital native. At the time I was closely involved in the media production business and music distribution. I knew every photo scan, every audio copy made, or every video dub reduced the quality with the second copy having introduced “analog noise”. Today I reflect on how digital has eliminated that issue, things have come along way from the very first model portable DVD player launched in NZ by JVC in the late 70’s.

I would like to deviate off topic slightly …. will this new digital generation and direction we live in, actually make a difference to each persons social ability, moral standing, values, life skills, will it enable teenagers to respect all those in authority? My generation were taught to never answer back, Mum ensured the morning duties were done each day before school – yes we had a duty roster!, we were taught self respect and many other boring aspects that make us who we are today. In the 60’s and 70’s I appreciated technology, (note no “digital”) it was just technology, we learnt how to use two bake bean cans to communicate 100m apart home, I had international social networking (post mail), I experimented taking my very first photos trying to be creative of the lamp post outside my bedroom window. As I got older I would reflect if only I had today’s technology back then!!! Surely then, as I would reflect, how fortunate today’s youth are, they must be the most well balanced and resourced generation ever to be, sadly as former All Black, Chris Laidlaw said over the weekend, society has become too PC. We have a desperate need for male teachers and role models in schools. It would seem that the digital and connected generation generally speaking, are as mixed up as ever if not more so committing suicide, robberies, murders and killing themselves on the road at unprecented numbers. Kids are glued to the TV, X Box, RSI from texting too much and as Chris said they are loosing the real life adventure element. So as I head back to topic will this new Digital Strategy make a difference to the more fundamental issues of life, like improving self worth, or reducing the nightmare on our roads, family disharmony, child abuse, dishonesty? I don’t think so, but nevertheless it is a move that is required. The problematic areas I raise can only be addressed by willing individuals, and substantial rise in the quality of care many of today’s young children and help from organisations like Auckland based Parent Inc and headed up by Ian Grant.

Update 12 October – We have since joined up with KidsCan Trust here in Auckland to help alieviate some of the poverty here in NZ. Of course our contribution is a raindrop compared to the size of the problem, but as they say every little bit helps. Maybe you would like to become another drop. 🙂
Auckland based Kidscan Trust be sure to visit the links for the national online KidsCan Auction on

We have two SimDeck Simulator auctions here where you can get into the high speed lane to raise some funds for a worthwhile organisation with admirable aims….all at our expense!

A further splendid example of 3D visualisation and scanning in 3D is this fascination structure that was developed for Adidas and the 2008 World Cup  by scanning soccer players and then they were machined from hard foam.

data used to machine giant physical models for display at Zurich central rail station.

Adidas makes it big at Euro 2008 - with the aid of Geomagic 3D modeling software

Have a look at the following two 3D video clips. One demonstrates the latest in digital facial animation and provides indication of what might be possible in a few years with your digital avatar and the other a short digital movie with human face compositing that will generate an entirely different response as you watch it. 

If the digital avatar concept is of interest visit my good colleaque and partner in business Shahin’s web site at Robot Hosting

If any of the products, concepts I have described and talked about interest you please contact me at kevin[at]simdeck[dot]com

One Response

  1. Nice writing. You are on my RSS reader now so I can read more from you down the road.

    Allen Taylor

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