Formula One exhibition brings the race experience to windy Wellington

The exhibition tells the story of winning driver Bruce McLaren, whose legacy lives on in Formula One racing with Team McLaren featuring in the starting grid of every major Formula One race since 1966 and marks the 50th anniversary of New Zealand’s first Formula One Grand Prix victory at the 1959 US Grand Prix.

New Zealand’s other greats, Denny Hulme and Chris Amon, are also celebrated. All three began their careers at New Zealand racing events, and their early victories here laid the basis for their international success – a pattern which continues today with upcoming drivers like Brendon Hartley. Teenage friend and best mate Phil Kerr of Bruce McLaren, now resident in Auckland along with Bernie Ecclestone and Max Mosley were the three hired guns that created the organisation that manages the Formula One series today.

Nine Formula One cars will be on display, including the incredibly successful Cooper T51; Brabham BT20; McLaren-Honda MP4/4; Williams FW14B; and the mighty Ferrari F2004. The exhibition traces the design and technological innovations that have driven the sport from the 1950s to the 2000s, as well as the personalities that front it. New Zealand’s only manufacturer of full size full bodied actual race car simulators, SimDeck Formula Simulators, joins an elite group that is working towards similar success bringing the Formula One race experience into the virtual reality world of simulation.

Shell V-Power are the principal sponsors of the Formula One ™ – The Great Design Race (www.tepapa.govt.nz/f1) on display in the Visa Platinum Gallery at Te Papa.

Te Papa’s Chief Executive, Dr Seddon Bennington said that ‘Te Papa will be the only Southern Hemisphere venue for Formula One ™ – The Great Design Race. ‘On and off the track, Kiwis have excelled at the highest levels of this prestigious, high-pressured sport and this exhibition celebrates the New Zealand contribution to Formula One.’

Visitors will get close to the action with a high-octane events programme featuring expert floortalks by former McLaren mechanic Walter Wilmott, and renowned motorsport commentator Bob McMurray. There will also be race car simulators, and special display cars, such as McLaren’s M8A Can-Am car, the Hulme Super Car, and A1Team New Zealand’s A1GP car ‘Black Beauty’. Full events details are listed at the website, http://www.tepapa.govt.nz/f1.

Among the world’s most popular sports, Formula One is watched by over 350 million people each race weekend. The exhibition’s principal partner, Shell, has been involved with Grand Prix racing since the 1930s, and their technical partnership with Ferrari is considered the most successful partnership in Formula One.

Associate Sponsor Bridgestone is the sole tyre supplier in the world’s foremost single-seater motorsport categories, including Formula One, and was instrumental in securing the Ferrari F2004 for the Te Papa exhibition.

Shell NZ retail general manager Mark Forsyth said, “we’re thrilled to have been part of Te Papa’s great team bringing Formula One ™ – The Great Design Race to New Zealand as ‘Shell and Ferrari have forged a fantastic partnership on the race track”.

For enthusiasts in Auckland wanting to experience the Formula One race experience are able to visit SimDeck Formula Simulators in Albany, Auckland by appointment for life size virtual reality simulation in the immersive world of SimDeck. Unlike many manufacturers of Formula One Simulators, SimDeck recreate the virtual race experience using it’s exclusive huge digital ICE Digital Daytime projection screens, custome built full size petrol powered 4m cars, full immersion impact sensors and optional DOF platforms. By the end of the year SimDeck Formula Simulators expects to be able to embed actual live Formula One races in real time into the SimDeck virtual reality world enabling drivers of a SimDeck Formula Simulator to actually race against actual drivers all in real time on a virtual version of the actual track.

About Formula One ™ – The Great Design Race
The Formula One ™ – The Great Design Race tour is organised by the Design Museum, London, and the exhibition is curated by Alicia Pivaro. New Zealand content has been developed by Te Papa in association with The Bruce McLaren Trust.

Formula One, Formula 1 and F1 are trademarks belonging to Formula One licensing B.V. Used by kind permission of Formula One Administration Limited.

About Shell V-PowerThe international Shell scientists who develop Ferrari’s Formula 1 motor racing fuels have taken what they’ve learnt on the track to create Shell V-Power’s unique formulation. It is designed to help keep new engines running like new for longer, and restore older engines to peak condition.
Shell V-Power is a high quality performance fuel available exclusively from Shell service stations throughout New Zealand.

Formula One™ – The Great Design Race
15 July – 1 November 2009
The Visa Platinum Gallery, Level 4
Te Papa

Adult, $12; child (5-15 years), $5; child (under 5 years), free; concessions, $9.50

Former McLaren Race Team Manager, Phil Kerr visits SimDeck

This week I was privileged to have none other than best selling author and former Joint Managing Director and Formula One Team Director at McLaren Racing, and F1 Constructor Association negotiator, Phil Kerr visit here at SimDeck HQ.

In Formula One there are typically two influential groups of people, the drivers and those who manage the companies that employ the drivers and build the cars. Phil is from the later group who in his extensive career with Formula One, along with Max Mosely and Bernie Ecclestone created the Formula Motorsports series the world knows today.

His early work along with his best friend Bruce McLaren, created the McLaren Race team, that in later years went onto be the team that saw Lewis Hamilton win the 2008 Formula One Championship.

So as you can see, this was not just any visitor, but a fellow countryman who is probably the most influential Kiwi in the history of Formula One Management.

If you are looking for a book to read this summer, you simply must get a copy of Phil’s autobiography. It is a fascinating story of enduring friendships, trust, managing adversity, wheeling and dealing at an international level, business development ….. oh and I should say, managing petty officials!

Inside the Golden Years of Motor Racing
Click on the book cover for further information.

Perfect Christmas reading for business owners, those wanting inspiration to find and follow their dreams and a fascinating story in motorsports history.

For three weeks it was the highest selling book on Amazon in the UK!!!

Once upon a time……. The departure of Phil’s best friend, Bruce McLaren on a flight to London in March 1958 from an airfield, 10 minutes from SimDeck HQ, was the beginning of a career, that neither Phil nor Bruce could imagine in their wildest dreams, or the influence they would both have in the annuals of Formula One and motorsports history.

It was Bruce McLaren’s tragic death on this Goodwood circuit in 1970 that would inhindsight be the turning point that would eventually lead to Phil’s departure from Formula One, McLaren Race Team and the UK in Dec 1975.

An era that started in the early 50’s here in Auckland drew to a close as he boarded the plane at Heathrow and reflected on an incredible successful journey and headed for the land of the long white cloud.

Phil Kerr will be guest speaker at the Auckland ICT Cluster December function, where I will have the distinquished pleasure of interviewing Phil on some poignant career moments, plus we will have the SimDeck Formula Simulators.
Thursday, 11 December 2008
Massey University, e-centre, Gate 5, Oaklands Road, Albany, Auckland.

A very special offer 69 page magazine on Formula One and Interlagos

Here is a very special offer and free link featuring the elite world of Formula One Grand Prix. Fascinating insight to the historic win at Interlagos, reviews and photos from yesteryear. Free download! Get your copy today.

Grand Prix Magazine is available as a completely free download. Issue 034 Published 3 November 2008. Fascinating reading.

Grand Prix Magazine is available as a completely free download. Issue 034 Published 3 November 2008. Fascinating reading.

Lewis Hamilton’s dramatic World Championship victory in Interlagos was a remarkable event in motorsport history and rather than have to wait until paper magazines start to arrive at the end of the week, Formula 1’s first electronic magazine, the award-winning GP+ is offering a free magazine to anyone who wants to download it. The 60-page magazine is published as quickly as possible after each Grand Prix, the record being just four hours after the chequered flag.

If you download this e-magazine be sure to visit www.mclarenmotorsport.co.nz for a stunning range of memorabilia, artwork and books on Formula One and Can-Am. Rare insightful look into Formula One, McLaren Race Team, Jack Brabham by former Formula One Team Manager, Phil Kerr. Be sure to check out his book “To Finish First”

SimDeck Virtual Reality Centre – Book Your High Speed Race Experience today where we put the Reality into Virtual Reality.

The SimDeck Experience is ideal for a gift, entertainment fun day out and even training

The SimDeck Experience is ideal for a gift, entertainment fun day out and even training

SimDeck Formula Simulators
“We put the reality in virtual reality”.

These booked sessions are designed as a one on one event where you will be the focus of attention. Members of the public will not be present as it will be only for you and your companions.

Here we describe five programmes you can book here at the SimDeck VR Centre for an in-house virtual reality experience. 1 – “The Rookie Racer”, 2 – I Wanna Be A Race Car Driver”, 3 – “Get Us on the Track”, 4 – “Race Your Date”, # 5 – Mid Day Racer

Click here to go to the catered Birthday Party Event details.

These events are ideal to experience the adrenalin world of open cockpit high speed racing in an actual race car within a virtual reality world. This event is ideal as a gift, spontaneous fun experience, Dating experience for a couple (minimum 30 minutes), short birthday experience and similar. Minimal driving instruction is provided, so drive with extra care to enjoy your experience.

Typically you will race a virtual open wheeler car which can be selected according to your ability or you are free to select your own from our large range. If you have a favourite track we can race you in a life like virtual version.

After a brief explanation of the controls we will race you in a low powered race car on an entry level circuit in a non competitive environment so you can get some familiarity on the race circuit.

After your confidence has grown on a few laps we place you in a city circuit against other cars where either your ego will be challenged or your reputation will grow…happy racing!

At the end of your race we can review some of the race experience from the broadcast view.
Ladies and Gentle please start your engine the race is about to begin.

The perfect event for a fun and entertaining experience where you get to be in the hot seat in a Formula styled race car simulator.

The perfect event for a fun and entertaining experience where you get to be in the hot seat in a Formula styled race car simulator.

“The Rookie Racer”
Walkin Casual – Advanced bookings strongly recommended.
Duration – 15 minutes
Cost Per 15 minutes – $35 (GST Incl)

You should arrive 5 minutes prior to your scheduled race time.

This event is ideal to experience the adrenalin world of open cockpit high speed racing in an actual race car within a virtual reality world. This event is ideal as a gift, spontaneous fun experience, Dating experience for a couple (minimum 30 minutes), short birthday experience and similar. Minimal driving instruction is provided, so drive with extra care to enjoy your experience.

Typically you will race a virtual open wheeler car which can be selected according to your ability or you are free to select your own from our large range. If you have a favourite track we can race you in a life like virtual version.

After a brief explanation of the controls we will race you in a low powered race car on an entry level circuit in a non competitive environment so you can get some familiarity on the race circuit.

After your confidence has grown on a few laps we place you in a 5 lap city circuit against other cars where either your ego will be challenged or your reputation will grow…happy racing!

At the end of your race we can review some of the race experience from the broadcast view.
Ladies and Gentle please start your engine the race is about to begin.

The perfect event where you get to establish your career and ability in this indepth 90 minute session.

The perfect event where you get to establish your career and ability in this indepth 90 minute session.

# 2 Virtual Reality Experience – “I Wanna be a Race Car Driver”
“The Virtual GP Career” Race Training and GP Race – Advanced Booking Required.
Duration 90 minutes.
Cost per 90 minute session. $250 (GST Incl)

This event is ideal as a gift, special event activity or as special reward as a one on one experience with our Pro Simulation Race Driver. Up to two people are able to accompany you to view your experience.
You should arrive 15 minutes before your booked time to prepare for your experience.

Turn on the ignition, feel the engine rumble, vibrations through the vehicle, twitching fingers, the roar of the engine fills your head and the tension sets in …welcome to high speed racing in our virtual life like world.

On arrival we give you a briefing, dress you in you in your full race kit. We provide plenty of photo opportunities for you, plus as an option, we can provide a high quality video record of your race for later enjoyment.

This package includes a training session to test your control ability in a low powered car that is a test of your timing sense and response times. This is carried out with realistic driving exercises as you are put through your paces.

Then we progress onto driveline test on an oval track with a medium powered open wheeler car and finally onto a city track with all the bends, hairpins and straights. With the rookie training over, we move onto race time on one of a number of world famous tracks in a high powered modern Formula One Sauber race car or a 1979 Formula One Car.

After a short refresher break and completion of your training record the serious stuff begins. First we review the actual track and learn a little of the history and even go to visit it on Google Earth so you gain an appreciation of where you will be racing.

This next phase will consist of a multi-lap virtual GP against a full field of race cars, complete with pit stops, split second timing.

Before the event proper and taking the Green light, initially you will travel the circuit in auto pilot giving you an eye popping speed experience and first hand you will see and feel pro driving ability.

You will be pushing your drive skill abilities to the limit at high speed, coming into corners at break neck speed and accelerating to over 150 within a second, avoiding other cars, monitoring your petrol, damage control, timing pit stops, finding the best drive line and changing gears, brakes, acceleration all within seconds will be a real test of your muscle memory, circuit recall and co-ordination skills.

After your virtual GP is completed we will review your race over coffee, issue your drive report and award your Graduation Certificate.

Your Virtual GP Event maybe broadcast live online … imagine a world wide audience following your Virtual GP Career!

Within approx a week of your virtual GP experience we will broadcast this on the SimDeck video race site based at Youtube. Now you are able to boast your race achievements and spread your GP reputation on the race track.

This event can be combined for two people and each staged is interspersed giving you a break as you each move thru the various stages. This extends the full session to 3 hours.

Cost per 90 minute session. $250 (GST Incl)
Duration 90 minutes
You should arrive 15 minutes prior to your scheduled race time.

# 3 Virtual Reality Experience – “Get Us on the Track”

Special Bonus Event Only for Married Couples.
It is ok, this is not some risque nite out, but an activity where you get to have some competitive fun racing against each other in a Formula One styled actual race car / simulator. So let the hair down and take this opportunity to have some high speed romance on the race track. Whatever you do, don’t tell the kids till after your event!

High speed racing is not just a guys thing! Ladies young and old can enjoy this virtual reality experience.

When was the last time you both went out and did some activities together. Or left the kids with Grand Parents, locked the garden shed and went to hang out doing something completely different. Well we know what it is like, you never get out for a short break, forgeting about the house hold routine and have some fun. This event is timed to fit in either around, or just after meal times – (noon and evenings). For once you don’t need to cook at home. So if you think it is time to put some time in together, to hang out and date each other, then this could be the fun thing just for you.

So here how it works.
You bring your own pizza, fish n chips, Chinese takeways or whateve takes your fancy, (you can even order from our place), and we provide the coffee and environment. The entire booking is for 1 hour where you have something to eat and we have you both racing in the simulator as you take turns to impress each other. We can set you up racing against each others time or you can race against a field of virtual cars on a race circuit.

We are only offering this on certain days, so it pays to book a few days in advance so we can ensure the race track is clear just for you both. This event would make a lovely surprise date for your partner and do something different and fun together. So come on guys, get your lady and try to impress her like you once did when you dated regularly before the kids arrived. Now impress her once more as her very own race car champion. Ladies remember to stroke his ego and his ability! A little flattery will go a long way to getting that new kitchen. 🙂

Please note this Race Simulation Package is only for those in a long term relationship…where you’ve gotta get out of the house and do something different once in a while together!
Cost – $150
Duration – 60 minutes

Currently the scheduled times are as follows. Please enure you book a few days ahead of time. Though if you have a sudden urge to have your event now, we may have a vacancy we can slot you in. Call us on Tel 414 2348
Monday – 5pm – 7.30pm
Wed – 11.30am – 2pm
Friday – 4.30pm – 8pm
Saturday – 3.30pm – 8pm
Sunday 1.30pm – 4pm

Special Bonus Only for married couples with children- All bookings made in November we will give a free 15 minute gift voucher that one of your children can use for a Casual Pre-booked Walkin virtual reality experience. A great way to reward them for their effort around the house.

# 4 Virtual Reality Experience – “Race Your Date”

This event is designed for two people in a relationship (husband / wife, boy / girl friend) etc where you want to do something special together. Ideal as a first date, break the boredom, part of the regular things you might do together, or a surprise activity together with your partner. When you make the booking let us know the nature of the relationship so we say all the right things so you impress your new girl friend!

Do fun things together is always a crucial aspect to keep and maintain a relationship. What better way to add some competitive high speed racing. Against yourself or your partner your ability to manage you patience, perception and co-ordination skills. The fastest driver is not neccessarily the winning driving.

Going on a date, especially the first one, can be the one that makes or breaks any further chances. So we provide the ideal environment where you can relax, have some fun and get to know each other. the only sweat and nerves will be who is the better driver, are egos intact. If you’re a guy it is a great way to let her be the better driver. Of course our lips are sealed! 🙂 If you’re a woman it is a great way to be the damsel driver to get his attention or pull out all stops and show you’re no fool and a force to be reckoned with.

We have timed this event to be just long enough so you can still do other activities after your visit, attend to other committements and to keep focus throughout your virtual reality visit.

We supply the pizza and non-alcholic drinks / tea and coffee. You supply the attitude.

Cost per 45 minute session. $165 (GST Incl)
Duration 45 minutes
You should arrive 10 minutes prior to your scheduled race time, to gear up and pre-race briefing.

This event is available by appointment only.

Currently the scheduled times are as follows. Please enure you book a few days ahead of time. Though if you have a sudden urge and your date out needs a speed boost, we may have a vacancy on the grid we can slot you in on an emergency. Call us on Tel 414 2348

Friday – 4.30pm – 9pm
Saturday – 3.30pm – 9pm
Sunday 1.30pm – 4pm

# 5 Virtual Reality Experience – The Midday Racer

Cost per 30 minute session. $60 (GST Incl)
Duration 30 minutes
You should arrive promptly before your scheduled time.

Need to get out of the office or clear your head over lunch. Have a visitor where you want to sneak out to do something cool with, had a heavy meeting session during the morning, or maybe you’re completely bored. Then this is the session for you.

Bring your lunch or pick something on the way over and we will have the car of the track before you get here for up to 30minutes of race time. Ideal session if you and a few friends from the office want to have some midday fun. We provide the free coffee / tea. Bring your camera so you can email your mates …”see what if did over lunch” … of course you might make them just a teeny weeny bit jealous – but then that is the intention 🙂

Phone ahead to make sure the car is not all ready out on the track or that we are otherwise engaged. Share the cost with up to two others – Virtual reality was never so cheap for a true immersive experience. This event is best suited to those in the Albany – North Shore area.

This Virtual Reality session is available from:

11.45am – 1.30pm during
Monday, Tues, Wed, Thur, Friday
Week days only.
Not available during public holidays.

Cost per 30 minute session. $60 (GST Incl)
Duration 30 minutes
You should arrive promptly before your scheduled time.

For further information and bookings please ring 09-414 2348 or email sales@simdeck.com

Please note pricing subject to change without further notice. Please confirm at the time you book your simulation experience. Payment. We only accept cash payment at this time.