Former Mclaren Formula One Director wanders down memory lane with SimDeck

Auckland ICT Cluster experiences high speed.

Pictured is Phil Kerr and SimDeck's Pro Sim Driver Kevin Andreassend posing for a photo and Leah Davis, Director of OE Registrations Ltd getting in some race time on the Pukekohe race circuit.

Pictured is Phil Kerr and SimDeck's Pro Sim Driver Kevin Andreassend posing for a photo and Leah Davis, Director of OE Registrations Ltd getting in some race time on the Pukekohe race circuit.


The Auckland ICT Cluster finished the year on a high note with its final meeting of the year at Massy’s e-Centre.

Guest speaker was Phil Kerr, former McLaren Motorsports Joint Managing Director and McLaren Formula One Team Manager who spoke about his 30 year career in the top echlon of Formula One, Indy and Can Am, creating one of the most successful race teams in Formula One.

Phil captivated the audience with his story of his rise as a teenager thrust into the high octane world of Formula One team and association management through his association with Brabham and McLaren race teams.

Phil captivated the audience with his story of his rise as a teenager thrust into the high octane world of Formula One team and association management through his association with Brabham and McLaren race teams.


Phil Kerr was fortunate enough to be offered the position as manager for Jack Brabham’s racing activities in the UK and later the Bruce McLaren Race team, the predecessor of today’s McLaren International F1 team. Today, Phil Kerr heads the McLaren Motorsports group, which not only deals with specialist automotive engineering, but is also involved in the IT industry with consulting services available for project management and business continuity planning.

30 members of the Ak ICT cluster listened to Phil as he reminisced about those glory years, the legends and how kiwis have risen to the top in the competitive business of motorsports internationally. To bring Phil’s experience alive, the event started with race time in the Simdeck Formula Simulator courtesy of cluster member, Kevin Andreassend. The open cockpit full-size Formula styled race car simulator allows drivers to immerse into a virtual world reminiscent of the golden years of motorsports in a growling Cosworth powered virtual race car.

Parked up outside the Massy University e-Centre where ICT Cluster members took control of a virtual McLaren race car in the SimDeck PET250 race car simulator.

Parked up outside the Massy University e-Centre where ICT Cluster members took control of a virtual McLaren race car in the SimDeck PET250 race car simulator.


Each driver was abe able to test their skills in high speed racing in a realistic life size virtual Pukekohe circuit.

The event finished with an autograph session of members purchasing Phil’s autobiography.


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Former McLaren Race Team Manager, Phil Kerr visits SimDeck

This week I was privileged to have none other than best selling author and former Joint Managing Director and Formula One Team Director at McLaren Racing, and F1 Constructor Association negotiator, Phil Kerr visit here at SimDeck HQ.

In Formula One there are typically two influential groups of people, the drivers and those who manage the companies that employ the drivers and build the cars. Phil is from the later group who in his extensive career with Formula One, along with Max Mosely and Bernie Ecclestone created the Formula Motorsports series the world knows today.

His early work along with his best friend Bruce McLaren, created the McLaren Race team, that in later years went onto be the team that saw Lewis Hamilton win the 2008 Formula One Championship.

So as you can see, this was not just any visitor, but a fellow countryman who is probably the most influential Kiwi in the history of Formula One Management.

If you are looking for a book to read this summer, you simply must get a copy of Phil’s autobiography. It is a fascinating story of enduring friendships, trust, managing adversity, wheeling and dealing at an international level, business development ….. oh and I should say, managing petty officials!

Inside the Golden Years of Motor Racing
Click on the book cover for further information.

Perfect Christmas reading for business owners, those wanting inspiration to find and follow their dreams and a fascinating story in motorsports history.

For three weeks it was the highest selling book on Amazon in the UK!!!

Once upon a time……. The departure of Phil’s best friend, Bruce McLaren on a flight to London in March 1958 from an airfield, 10 minutes from SimDeck HQ, was the beginning of a career, that neither Phil nor Bruce could imagine in their wildest dreams, or the influence they would both have in the annuals of Formula One and motorsports history.

It was Bruce McLaren’s tragic death on this Goodwood circuit in 1970 that would inhindsight be the turning point that would eventually lead to Phil’s departure from Formula One, McLaren Race Team and the UK in Dec 1975.

An era that started in the early 50’s here in Auckland drew to a close as he boarded the plane at Heathrow and reflected on an incredible successful journey and headed for the land of the long white cloud.

Phil Kerr will be guest speaker at the Auckland ICT Cluster December function, where I will have the distinquished pleasure of interviewing Phil on some poignant career moments, plus we will have the SimDeck Formula Simulators.
Thursday, 11 December 2008
Massey University, e-centre, Gate 5, Oaklands Road, Albany, Auckland.

A very special offer 69 page magazine on Formula One and Interlagos

Here is a very special offer and free link featuring the elite world of Formula One Grand Prix. Fascinating insight to the historic win at Interlagos, reviews and photos from yesteryear. Free download! Get your copy today.

Grand Prix Magazine is available as a completely free download. Issue 034 Published 3 November 2008. Fascinating reading.

Grand Prix Magazine is available as a completely free download. Issue 034 Published 3 November 2008. Fascinating reading.

Lewis Hamilton’s dramatic World Championship victory in Interlagos was a remarkable event in motorsport history and rather than have to wait until paper magazines start to arrive at the end of the week, Formula 1’s first electronic magazine, the award-winning GP+ is offering a free magazine to anyone who wants to download it. The 60-page magazine is published as quickly as possible after each Grand Prix, the record being just four hours after the chequered flag.

If you download this e-magazine be sure to visit www.mclarenmotorsport.co.nz for a stunning range of memorabilia, artwork and books on Formula One and Can-Am. Rare insightful look into Formula One, McLaren Race Team, Jack Brabham by former Formula One Team Manager, Phil Kerr. Be sure to check out his book “To Finish First”