The smell of burning rubber and roar of the engine!

The unique sound of Formula One.
A BAR backfires when braking down before Ascari at Monza (1999)

Welcome to the high octane virtual world of Simdeck Simulators and Principal Driver Kevin Andreassend.

Who is SimDeck and what is a professional simulation race car driver? Two tightly interwinded questions that are a reflection of the growing number of companies that blur virtual and real world technologies that has only become possible in recent years without having to resort to top secret military budgets and technologies.

SimDeck Simulators is the brain child of New Zealand based technology entreprenuer Kevin Andreassend and is currently a trading division of his ICE AV Technology Ltd company www.iceav.co.nz The core focus of SimDeck Simulators is to bring to market a range of high tech virtual reality platforms for training, entertainment, team building, corporate activities and private use.  The first platform bought to market is the open cockpit Formula styled race car. It is available in a variety of models including Replica Formula One Models, Two seater rally, and the PET250 open cockpit. Future platforms will include two military aviation platforms that will allow pilots to take to the skies to do some “business”.

Aerial views of two Simdeck Cars.

Building race car/simulators has allowed Principal Driver, Kevin Andreassend to establish a new career option as a Formula Race Car Sim Driver. “Having ones own race car manufacturing company allows me to indulge in what some might perceive to be the ultimate job of simulation driving, high speed action and turning this into a profitable business with a strong international focus”. www.simdeck.com

If you are interested in learning some more of my Professional Profile when I am not racing please visit me at Professional Profile

And my additional commercial interest and activities can be discovered here at If you are interested in learning some more My commercial activities